To
perpetuate the diamond invention, it was not sufficient
for De Beers merely to own the large mines that produced
most of the world's diamonds. It had to control the
production from all other significant sources, including
the scattered diggings in Africa and the jungle streams
of South America. It had to be able to assure the major
diamond cutters and dealers that they had no alternative
source for their diamonds other than De Beers' operation
at Charterhouse Street in London. If its clients believed
that it would be possible to buy diamonds from diggers,
tribesmen, smugglers and small mine owners, De Beers
could no longer compel them to adhere to its rules for
avoiding price competition.
Oppenheimer therefore
negotiated a series of secret arrangements to block
the availability of diamonds from the sources his company
did not directly own or control. In South Africa and
the Belgian Congo, he pressed the governments into passing
laws that forced independent prospectors and diggers
to sell their diamonds only to government-licensed diamond
buyers, who in turn contracted to sell their diamonds
to De Beers' subsidiary, the Diamond Trading Company.
In British colonies, such as Sierra Leone, he contracted
to buy whatever diamonds were unearthed from British
mining companies, such as the Selection Trust, which
held the mining concessions there. In South America,
where the alluvial diamond fields were scattered over
vast areas, he arranged deals with local buying agents
to buy up loose diamonds. In all cases, Oppenheimer
required that the total production of diamonds be turned
over to De Beers or its subsidiaries at an agreed-upon
price.
When diamonds were
found in the British colony of Guiana in 1925, De Beers,
acting through its diamond syndicate in London, made
an arrangement to buy the entire production, which amounted
to about 12,000 carats a year. The agreement, drawn
up by Otto Oppenheimer, specified that the price paid
by the syndicate for these diamonds would be established
through a sorting procedure. Moreover, it was stipulated
that Oppenheimer would be the "technical advisor" to
the diamond miners, and, as such, he would be solely
responsible for defining the assortment. According to
the contract, Oppenheimer's decision on the sorting
could not in any way be questioned or redressed. This
meant, in effect, that Oppenheimer could determine what
price would be paid to the Guianans, and if they found
the price too low, they were restricted by the contract
from selling the diamonds to anyone else.
As De Beers found that
its own mines were producing more diamonds than it could
market, its interest in this arrangement was not to
stimulate further production in South America but to
prevent these diamonds from finding their way into the
market at an unfortunate time. Once the contract was
signed, Oppenheimer began adjusting the sorting procedures
by creating grades of "finer" diamonds. This maneuver
effectively reduced the average price paid by the syndicate
for Guianan diamonds by over 50 percent. At these low
prices, the Guianan mining company, United Diamond Fields
of British Guiana, Ltd., could no longer afford to buy
diamonds from the native diggers. Consequently, the
company's production, which was based entirely on what
these diggers found and turned in, fell from 12,000
carats to 3,000 carats a year. Bound by its contract
to accept the syndicate's price, the company went bankrupt
in 1927, and Guiana diamonds ceased to be a threat to
De Beers. The details of this arrangement emerged only
in 1932 when a director of United Diamond Fields sued
Otto Oppenheimer for fraud. After demonstrating that
Oppenheimer had falsified an important certificate of
evaluation, the director's lawyer, Sir Patrick Hastings,
forced the syndicate to pay his client a large cash
settlement. There was, however, one maverick geologist
who refused to accept this crucial arrangement, Doctor
John Thornburn Williamson. Williamson was a rugged Canadian
geologist who, after he left the employ of De Beers
in 1932, began prospecting on his own for diamonds in
what is now Tanzania.
In 1943, Dr. Williamson
intrepidly traced a mineral often found in association
with diamonds back to its source at Mwadui, where Williamson
uncovered the largest diamond mine that had ever been
found. The oval-shaped volcanic pipe, which was filled
with diamondiferous ore, covered some 361 acres on the
surface; and it was four times larger than any of the
diamond pipes found in South Africa.
A De Beers team of
prospectors had explored the territory around Mwadui
a decade earlier without reporting any trace of diamonds;
now De Beers had to prevent Williamson from flooding
the market with these diamonds. When the extent of the
diamond strike became clear in 1945, Ernest Oppenheimer
offered Williamson 2 million pounds sterling for the
mine. Even though this was an enormous sum of money
then, and Williamson himself was penniless, he turned
down the offer. After spending ten years in the jungles
of Africa in solitary pursuit of diamonds, he was not
about to sell out. He wanted to build his own empire.
With the backing of a number of Indian merchants and
a task force of Italian prisoners of war, he began excavating
the diamonds from the pipe. By 1946, he had some 6,000
workers living with their families at Mwadui, and over
200 armed guards protecting his budding empire. The
entire encampment was surrounded by two barbwire fences
and protected by primitive gun fortifications.
As the diamonds began
to pour out of Mwadui, De Beers became increasingly
concerned about its ability to control world prices.
The corporate minutes of De Beers on June 20, 1946,
reflect this growing apprehension. "The chairman (Sir
Ernest Oppenheimer) said that he was sure that a satisfactory
outcome would result from negotiations with the British
Colonial Office over a prospecting license for De Beers,
but he said that the position would not be secure until
they were able to come to terms with Williamson. He
mentioned that the Tanganyika production was now one
and one-half million pounds per annum. . . . He very
much doubted whether, at the moment, he had 65 percent
effective control of world production." Oppenheimer
pointed out that this uncontrolled production could
prove "embarrassing" if there was an economic recession,
and he recommended, according to the notes of the meeting,
"that their efforts should be energetically directed
towards obtaining effective control of all African production."
The diamond sights
in London proved to be one effective means of reasserting
control of the Mwadui diamonds. Dr. Williamson had to
sell the low as well as high quality diamonds he mined
to diamond cutters in order for his mine to be profitable.
Most of the major cutting factories, especially for
the more difficult-shaped diamonds, were clients of
De Beers. When these clients came to the London sights,
they were told, according to reports reaching the U.S.
Department of justice, that they should not buy any
of Williamson's diamonds. The threat was implicitly
made that they might find their consignment drastically
reduced or even abruptly ended if they bought any diamonds
from Williamson. Since few of the cutting factories
in Antwerp were willing to risk their sight in London
by violating this rule of the game, Williamson found
that he could only sell the clear, octahedron crystals
that were in demand by small, independent cutters. He
had to store most of the clear diamonds. This severely
squeezed his cash reserves.
De Beers also applied
pressure on Williamson through the British Colonial
Office. When its representatives privately advised the
British Exchequer of its he stockpile of diamonds, De
Beers quickly brought pressure on the Colonial Office
to remedy the situation. Diamonds, after all, earned
at that time more foreign exchange for Great ,Britain
than almost any other export, and the British government..
At about this time, Colonial Secretary Arthur Creech
Jones advanced the idea to nationalize the Williamson
diamond mine. In an official white paper, Creech Jones
suggested that the colonial government, through nationalization,
might better be able to control the exploitation of
a mineral resource than a private company.
For Williamson, the
message was clear: Either he make his deal with De Beers
or his mine might be nationalized. Finally, in August
of 1947, Williamson acquiesced to these pressures, and
Creech Jones announced in the House of Commons that
Williamson had agreed to sell his entire output through
the Diamond Trading Company in London. Williamson was
now part of the arrangement.
Oppenheimer went on
to make similar arrangements with any other person,
corporation or nation that discovered diamonds. He was
in a position to either buy them out directly or to
contract to buy all the diamonds their mines produced.
It was a mutually profitable arrangement.
During Sir Ernest's
lifetime, De Beers never discovered a diamond mine itself.
Oppenheimer saw little point to investing profits in
exploring for diamonds, since De Beers made its profits
from a scarcity, not an abundance, of diamonds. As he
established it, one of the cardinal principles behind
the diamond invention was that demand for diamonds was
fixed each year and varied only with the number of engagements.
Any sudden increases
in the production of diamonds would therefore have to
be added to De Beers' stockpile rather than its profit,
and it made little sense for Oppenheimer to create new
mines until the old ones were depleted. Instead, Oppenheimer
reinvested the stream of profits into gold mines in
the Orange Free State province of South Africa. The
gold production would provide a reserve of capital for
De Beers that would allow it to buy back diamonds if
the retail market ever slackened.
By the time Sir Ernest
died in 1957, he had turned the diamond invention into
a powerful instrument for preserving the price of diamonds.
By merging the mines in South Africa with the syndicate
in London, he created a double-edged sword, production
and distribution, for maintaining his control over the
diamond industry. Through secret arrangements that he
patiently and meticulously made with independent mine
owners, he managed to channel almost all of the world's
uncut diamonds through this system.
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